Forget about going to a movie hall, or buying a VCD to see your favourite Bollywood blockbuster. You can now do so sitting in the comfort of your home by downloading them to the PC or your television set through the net.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
Early results show that Star's hot property has seen its all-India rating slip from 2.7 on Day 1 to 1.8 on Day 3, according to aMap, which measures all-India audience ratings covering more than 1 lakh towns.
Moving ahead from the conventional advertising focus on brands, FMCG companies are now trying to establish a connection among the company and its various brands.
The company is believed to have paid around Rs 2-2.5 crore (Rs 20-25 million) for the integrated promotion of its PC as the 'computerji' on the show, said sources close to the deal.
This season has seen more calls from the youth and from women.
Television channels are increasingly bullish on the cartoon character-led licensing and merchandising business, as it is larger than the entire organised toy industry in the country.
Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
Star has sold ad slots for the show, which goes on air from January 22 at an estimated Rs 10-13 crore per sponsor, said sources.
As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.
Conditional access system notified areas in Mumbai have turned into a battleground with local cable operators and multi-system operators trading allegations
Specific pack sizes boost growth in certain categories.
From being a one-off option, product placements are soon taking the form of a sustained campaign.
Most top executives of film production companies said that they would not like to sell rights of their films cheap.
With the Telecom Regulatory Authority of India making sure that the Delhi high court's order on conditional access system in cable TV is adhered to
Dairy major Gujarat Co-operative Milk Marketing Federation plans to take a plunge into the flavoured yoghurt business. The product will cater to the youth and health conscious.
With retail story getting bigger by the day, China threat looms large.
The soap operas of Ekta Kapoor and Ravi Chopra are likely to be axed to make way for Kaun Banega Crorepati-III because Star Plus intends to reserve the one-hour primetime slot for the show that will be anchored by Shahrukh Khan.
With pricing power returning to the fast moving consumer goods sector as consumers begin to upgrade to premium products, most companies have stopped offering freebies and reduced prices.
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